How to become a Beard model

In the world of fashion and advertising, a new niche market has emerged for men with well-groomed, impressive beards – beard modeling. Beard models are in high demand for a variety of industries, including men’s grooming products, fashion, and lifestyle brands. If you have a passion for style, a great-looking beard, and a desire to stand in front of a camera, a career as a beard model might be the perfect fit for you. This comprehensive guide will delve into what it takes to become a beard model, the necessary steps, and the skills you’ll need to be successful in this unique and exciting field.

how to become beard model

Understanding the Role of a Beard Model

A beard model is, as the name implies, a model who is specifically hired for their well-kept, distinctive beard. They are typically used in advertising and promotional work for products related to beards, such as grooming tools and beard care products. However, beard models can also be used in broader fashion, lifestyle, or editorial shoots where a rugged, masculine look is desired.

Growing and Maintaining a Great Beard

Commit to Growing Your Beard

The first step to becoming a beard model is, of course, growing a beard. This requires time, patience, and a commitment to maintaining your beard as it grows. While the length and style of your beard will depend on your personal preference and the trends in the industry, a full, well-groomed beard is generally the standard in beard modeling.

Invest in Beard Care

Keeping your beard in top condition is vital for a beard model. This means investing in quality beard care products like beard oil, beard balm, and a good beard brush. Regular grooming and maintenance not only keep your beard looking its best but also improve its health and growth.

Getting into Modeling

Building Your Portfolio

As with any type of modeling, a strong portfolio is crucial for a beard model. Your portfolio should include a variety of high-quality photos that showcase your beard and your versatility as a model. It’s often worth investing in a professional photoshoot to ensure your portfolio is of the highest standard.

Signing with a Modeling Agency

While it’s possible to work as a freelance model, signing with a modeling agency can provide more opportunities and exposure. Many agencies have specific divisions for different types of models, so look for agencies that represent male models or have experience in your specific niche.

Skills Required for a Beard Model

Being a successful beard model involves more than just having a great beard. It requires a specific set of skills and attributes.

Confidence and Charisma

As a model, you’ll need to be comfortable in front of a camera and able to portray a range of emotions and attitudes. Confidence and charisma are essential for this, allowing you to connect with the camera and deliver the desired look.


Modeling is a professional industry, and maintaining a high level of professionalism is crucial. This means being punctual, prepared, and respectful on set, as well as taking care of your health and appearance.


Modeling assignments can vary greatly, and you’ll need to be adaptable to succeed. This could involve modeling different styles, working in various locations, or adapting to different photographers’ working styles.

Breaking into the Industry


As with many careers, networking can be a significant part of breaking into the beard modeling industry. This could involve attending industry events, connecting with photographers and stylists, or engaging with the beard modeling community online.

Social Media Presence

A strong social media presence can also help get you noticed in the industry. Many models have been discovered through platforms like Instagram, where they showcase their style, their personality, and, of course, their beard.

Social media also allows you to connect directly with brands, agencies, and fans, and it can be a powerful tool for building your personal brand as a beard model. Be sure to post high-quality photos and use relevant hashtags to increase your visibility.

Potential Career Paths After a Beard Model

Being a beard model can be an exciting and rewarding career, but it can also open doors to other opportunities in the fashion and advertising industries.

Brand Ambassador

Many beard models transition into roles as brand ambassadors, particularly for beard care and grooming brands. As a brand ambassador, you would represent the brand at events and through social media, leveraging your personal brand to promote the company’s products.

Acting or Commercial Work

With their comfort in front of the camera and unique look, some beard models also find success in acting or commercial work. This can offer a broader range of opportunities and can be a fulfilling career path.

Embarking on a career as a beard model can be a thrilling journey. It’s a path that combines personal style, grooming, and a knack for being in front of the camera. And for those with a passion for their beards, it can be a unique and fulfilling way to earn a living.

Remember, becoming a beard model isn’t just about having a great beard. It requires a commitment to grooming and care, developing a strong portfolio, and networking within the industry. It also requires a level of professionalism and adaptability to thrive in the modeling world.

This comprehensive guide should serve as a roadmap for your journey into the world of beard modeling. Every step you take is a move towards a successful career in this unique and exciting field. Whether you’re posing for a beard grooming brand or walking the runway at a fashion show, your beard can be your ticket to an incredible career. Embrace your unique style and let your beard take center stage!

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